When Vanamoolika approached us to design their identity, we took the opportunity to visit their location to fully immerse ourselves in their environment and deeply understand their vision. To reflect their philosophy, it was clear to us that our design needed to encapsulate the celebratory spirit of their community and their strong commitment to conservation. The brand mark captures this celebratory aspect symbolising the growth, blossoming and protective nature that lies at the heart of what Vanamoolika does.

Our packaging system was designed to be simple, sustainable and easy to decode. By prominently highlighting the region of cultivation, we established a strong connection to the place, emphasising an essential aspect of Vanamoolika’s roots and enhancing the authenticity of the brand.

The clean design of the packaging is complemented by meticulously crafted botanical illustrations, which reflect Vanamoolika’s dedication to the care and quality of their products.

Our website was designed to help Vanamoolika's story be more accessible and help them transition into the e-commerce market. Each element was crafted to reflect the essence of the brand and provide a seamless user experience. The structure of the website was designed to encompass all facets of Vanamoolika, offering users a comprehensive view of the organisation and its initiatives. Given that many of Vanamoolika’s team members were not highly digital-savvy, we ensured the website experience was straightforward, both at the front end and the dashboard level, to provide a smooth and user-friendly experience.