Kakkassery | Brand Strategy & Identity

(SCROLL)EMPIRICI X KAKKASSERY

Client

Kakkassery

Services

Brand Strategy

Brand Identity

Revamping Kakkassery: A bold new identity expanding appeal to a broader audience.

Overview :

Kakkassery, a leading hardware store in Kerala, sought our expertise to redefine their brand identity and expand their customer base. With the construction of a new, larger store, their goal was to attract a broader audience, including new-generation families and prominent architects and builders.

Outcome :

Our efforts culminated in a comprehensive rebranding initiative that seamlessly blended modernity with a customer-centric approach. We developed a contemporary brand image while preserving Kakkassery's long-standing reputation for reliability and industry expertise. This rebrand established Kakkassery as a trusted player for all hardware needs, appealing to a wider audience.

Revamping Kakkassery: A bold new identity expanding appeal to a broader audience.

Overview :

Outcome :

Client

Kakkassery

Services

Brand Strategy

Brand Identity

(BRAND STRATEGY)

With extensive experience and a wide range of home fittings, Kakkassery ensures every customer finds a satisfying solution. In a crowded market, we position Kakkassery as a trusted, approachable, and knowledgeable guide. Our strategy centres on "Assured Home Solutions," instilling trust through guided service and guaranteed products. This approach reinforces Kakkassery’s dedication to providing reliable, high-quality solutions, ensuring customer satisfaction and loyalty.

(BRAND IDENTITY)

Central to the rebrand was the creation of a dynamic and impactful logo. The word mrak features converging arrows pointing towards the letter "K," vividly highlighting Kakkassery's extensive range of hardware materials. These arrows are integral to the brand identity, symbolizing the limitless variety of collections and reinforcing the brand's core offering. This distinctive motif extends across all visual touchpoints, creating a cohesive and memorable brand experience.

(BRAND EXPANSION)

The distinctive arrows not only served as a central element of the brand identity but were also integrated into the physical space. From prominent signage to subtle design accents, they served as a constant reminder of Kakkassery's commitment to offering an endless array of products and solutions.