In rebranding Home Grown snacks, we focused on the brand's narrative and unique chip-making process. Rooted in the founder's humble beginnings and expertise in selecting quality regional ingredients, the simplicity and authenticity formed the brand's core values. It was clear that to build trust and create an emotional connection with the customers we had to embrace the brand's simplicity and create something that was straightforward, impactful and boldly distinct from the other players in the market.  

The brand values of simplicity and authenticity were extended to the packaging design. Placing the ingredients prominently at the forefront was a unique choice in the segment, helping to establish consumer trust and transparency. The phrase "Nothing Else" at the end of the ingredients list underscored the simplicity of the recipe. Additionally, transparent packaging allowed customers to see the product firsthand, further instilling consumer confidence.

In a crowded category where design is often overlooked, our bold use of vibrant colours and Malayalam typography created a visually striking appeal. This not only fostered a deeper connection to Kerala, the brand's place of origin but also helped in the products standing out prominently on cluttered shelves.

To capture the homemade and authentic essence of Home Grown, we crafted a website that seamlessly integrates the digital purchasing experience with the brand story. Prioritizing transparency, we aimed to build trust among customers by showcasing the genuine product quality and narrative.